Applebees Stategic Examination

 Kfc Stategic Analysis Dissertation


About KFC

KFC (Kentucky Deep-fried Chicken) may be the world's largest chain of fried chicken fast foodstuff restaurants, headquartered in Louisville,  Kentucky in the United States. A great " American icon", it is the second major restaurant cycle after McDonald's, with over seventeen, 000 shops in 105 countries and territories.  It was founded in 1930 by Colonel Harland Sanders, who also began offering fried chicken from his roadside cafe in Corbin, Kentucky during the Great Depression. KFC mostly sells chicken in type of pieces, wraps, salads and sandwiches. While the primary emphasis is fried chicken, APPLEBEES also offers a line of roasted chicken products, side meals and puddings.

KFC INDIA is the world's No . one particular Chicken QSR and offers industry leading stature around many countries like UK, Australia, South Africa, China, UNITED STATES, Malaysia and much more. KFC is a largest brand of Yum Eating places, a company that owns different leading brands like Lasagna Hut, Follon Bell, A& W and Long Steve Silver. Distinguished worldwide due to the finger licking good food, KFC gives its signature products in India too. KFC features many offerings for its growing customer base in India although staying grounded in the preference legacy of Colonel Harland Sander's top secret recipe. Its signature meals include the " crispy outside the house, juicy inside” Hot and Crispy Chicken, flavorful and juicy Unique Recipe poultry, the hot and spicy, juicy & crunchy Zinger Burger, Done Twister, Chicken breast Bucket and a host of beverages and desserts. For the vegetarians in India, APPLEBEES also has nice tasting vegetarian offerings that include the Veggie Hamburger, Veggie Snacker and Vegies Rice dishes. In India, KFC is growing rapidly and today has occurrence in 11 cities with close to 50 restaurants. Objective Statement

" To be the head in european style quick service restaurants through friendly service, good quality foodstuff and clean atmosphere” " To ascertain in India our position as leading WQSR (Western Quick Services Restaurant) cycle, serving value for money innovative chicken-based products. Providing a pleasant dining experience in a clean and location. At all times we must be dedicated to providing good and delighting customers. ”


2. External Factor Analysis (PESTLE)

PESTEL Evaluation is a section of the external evaluation when and it gives a review of the different macro-environmental factors that the business has to think about. Political:

The government policies on the regulations of fast food operation affect the businesses of KFC. Currently as a result of health matter such as heart and cholesterol issue and obesity among the young and kids in the country, Govt are controlling the marketing of fast food eating places. They also control the license given to wide open the fast food restaurant and also other business regulation needs to stick to such as for the franchise business.  Good romance with federal government in supplying mutual benefits such as job and tax is a must for the business to succeed in any foreign market. Monetary:

The businesses in the fast food industry are certainly not exempted via any differences and problems in the economic situations. The rand name in impacted by the economy in the corresponding states like the changes in the exchange costs or the inflation changes. The brand should also become well informed with the existing taxes requirements by the corresponding economies in which they are really operating. Exchange rate variances will also enjoy an essential function in industry�s operations. Asociado cultural:

India is the second most populous nation in the world with an estimated population of above 1 . 1billion people. There has also been a nonstop boost in the usage of fast food in India. The social pattern toward quickly good consumption is changing and there have been an increase of 90% fast diet in India. This boost is bigger than the increase in the BRIC international locations of Brazil (20%), Russia (50 %) and China (60 %). As a result this shows a positive...


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